🇪🇺

EU Market Entry

Enter the
EU Market.

We build your entire European market infrastructure — from import setup and CE compliance to Amazon EU, TikTok Shop, and distributor networks. Not consulting. Full execution.

See Our Packages → EU Readiness Report
27
EU Member States
450M
EU Consumers
€14T
EU GDP
8+
Years EU Operations
#1
Priority Markets

Where We Launch

Top EU Markets for U.S. Brands

We focus your entry on the highest-opportunity markets first — then scale across the EU from a proven base.

🇩🇪
Germany
Largest EU economy. #1 Amazon EU market. Strong health & supplement demand.
🇫🇷
France
Premium brand positioning. Beauty & cosmetics powerhouse. TikTok Shop growing fast.
🇳🇱
Netherlands
EU logistics hub. Rotterdam port. Ideal 3PL base for all of Europe.
🇮🇹
Italy
Strong DTC and Amazon IT growth. Active outdoor and lifestyle categories.
🇵🇱
Poland
Fastest-growing EU e-commerce market. Cost-effective logistics hub for Eastern EU.
🇪🇸
Spain
Strong Amazon ES growth. Gateway to Latin American brand positioning.
🇸🇪
Sweden
High-income market. Nordic e-commerce leader. Sustainability-focused consumers.
🇦🇹
Austria
German-speaking premium market. Strong supplements and outdoor categories.

EU Regulatory Framework

Compliance We Handle For You

EU compliance is where most U.S. brands fail. We've mapped the full regulatory landscape across every major product category.

⚙️
CE Marking
Mandatory for most physical products sold in the EU. We manage the full certification process, technical documentation, and Declaration of Conformity.
ElectronicsMachineryMedical DevicesToys
🧴
EU Cosmetics (CPNP)
Cosmetic Products Notification Portal registration, EU Responsible Person appointment, safety assessment, and product information file preparation.
SkincareHaircareCPNPResponsible Person
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Food & Supplements (EFSA)
Novel food regulations, health claim restrictions, labeling requirements per EU 1169/2011, and country-specific supplement notification requirements.
SupplementsNovel FoodHealth ClaimsEFSA
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Import & Customs
EU customs clearance, HS code classification, import duty calculation, VAT registration, EORI number, and Incoterms structuring for optimal landed cost.
HS CodesVATEORIDDP/DAP
🌿
REACH & Product Safety
Chemical compliance under REACH regulation, substance restrictions, safety data sheets, and EU product safety regulation (GPSR) requirements effective 2024.
ChemicalsREACHGPSRRoHS
♻️
EPR & Sustainability
Extended Producer Responsibility registration in Germany, France, and other EU markets. Packaging compliance, eco-labeling, and carbon footprint documentation.
EPR GermanyEPR FrancePackagingEco-Design

How It Works

The EU Entry A→Z Process

Five sequential phases — each built on the last. We don't hand off. We execute the entire chain.

📊
Phase 1: EU Readiness
Unit economics, landed cost, VAT analysis, market sizing, top 3 EU markets for your product
📋
Phase 2: Compliance
CE marking, CPNP, EFSA, REACH, EPR registration, labeling, EU Responsible Person
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Phase 3: Import Setup
First shipment, customs clearance, EORI, VAT registration, 3PL placement in EU
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Phase 4: Sales Launch
Amazon EU (.de/.fr/.it/.es), TikTok Shop EU, DTC Shopify EU, marketplace optimization
📈
Phase 5: Distribution
EU distributor network, retail chain introductions, B2B sales activation, pan-EU scaling

Our Packages

Choose Your EU Entry Package

Three levels of engagement — all built around execution, not advice. You own the brand. We run the EU operations.

Tier 1

EU Launchpad

$1,500 – $2,500 · One-time

For U.S. brands validating whether the EU market makes sense before committing to full entry.

  • EU unit economics & landed cost
  • VAT + import duty calculation
  • Top 3 EU markets identification
  • Compliance requirements map
  • Amazon EU margin analysis
  • 12-month financial projection
  • Go / No-Go recommendation
Get Started →
MOST POPULAR

Tier 2

EU Growth Engine

$3,000 – $5,000 / month · Retainer

For brands ready to enter — full compliance, import infrastructure, and sales channels activated.

  • Everything in Tier 1
  • CE marking & certifications
  • EU import setup & customs
  • VAT registration & EORI
  • 3PL fulfillment placement
  • Amazon EU launch + PPC
  • TikTok Shop EU activation
  • EPR compliance setup
Start EU Entry →

Tier 3

EU Full Operator

$7,000 – $12,000 / month · Retainer

For brands committed to building a serious EU presence with retail and distribution at scale.

  • Everything in Tier 2
  • EU distributor network
  • Retail chain introductions
  • B2B sales team activation
  • Key account management
  • Pan-EU market expansion
  • Ongoing import operations
  • Monthly reporting & optimization
Let's Talk Scale →

Not sure which package fits your stage?

Book a free 45-min EU Readiness Call — we'll run your unit economics live and tell you exactly what entry looks like.

Book Free EU Readiness Call →

First Step

EU Readiness Report

Know Before You Invest in EU Entry

Before committing to full EU operations, get a complete financial and compliance picture of what your specific product faces in the European market. Delivered in 5 business days.

✓
Unit economics model — your exact margin after VAT, 3PL, import duty, and Amazon EU fees
✓
Compliance roadmap — exactly which certifications your product needs and estimated costs
✓
Top 3 EU markets — ranked by opportunity, competition, and ease of entry for your category
✓
90-day launch plan — a concrete action plan with owners, timelines, and milestones
✓
Go / No-Go recommendation — our honest assessment based on your numbers
$900
Delivered in 5 business days
Order EU Readiness Report →

If you proceed to Tier 2 or 3, $900 is credited toward your first month's retainer.

"Most U.S. brands that fail in Europe don't fail because of a bad product — they fail because they didn't know their real landed cost and compliance requirements before they started."

— Rod Tuvaev, RODUP.US

A

Meet Alex

Your EU Market Entry AI Assistant

Alex knows everything about EU market entry — compliance, unit economics, Amazon EU, TikTok Shop, and distributor networks. Ask Alex about your specific product and get real answers in minutes.

"What compliance does my supplement need for Germany?" "What's my Amazon.de margin on a $30 product?" "How long does CE marking take for my category?"
Talk to Alex →

Powered by Claude AI · Available 24/7 · Requires Anthropic API key

Common Questions

What U.S. Brands Ask Us

How long does EU market entry take? +
From first engagement to first EU sale: typically 4–6 months. EU Readiness Report takes 5 days. Compliance and certifications vary by category (CE marking: 4–12 weeks, CPNP cosmetics: 2–4 weeks, food supplements vary by country). First import and 3PL placement takes 4–6 weeks. Amazon EU listing and activation takes 2–4 weeks. We run phases in parallel wherever possible.
Do I need a EU legal entity to sell in Europe? +
Not necessarily. For Amazon EU and e-commerce, you can sell as a U.S. entity with a VAT number and EU Responsible Person for compliance purposes. For wholesale and retail distribution, a local entity or distributor arrangement is preferred. We help you choose the right structure for your stage — from simple VAT registration to full EU subsidiary setup.
What does VAT cost me and how does it work? +
VAT in the EU ranges from 17–25% depending on the country and product category. For your unit economics, VAT is included in the retail price — consumers pay it, you collect it and remit it to tax authorities. The real impact is on your cash flow and pricing strategy. We register you for EU VAT, set up OSS (One Stop Shop) filing, and handle ongoing compliance. We model the full VAT impact in your EU Readiness Report.
Which EU country should I enter first? +
Germany is the default first market for most U.S. brands — it's the largest EU economy, has the most developed Amazon EU marketplace, and strong demand across health, outdoor, and consumer categories. Netherlands is the preferred 3PL hub due to Rotterdam port access. France is ideal for beauty, food, and premium brands. We recommend your top 3 markets based on your specific product category and margins in the EU Readiness Report.
Can you handle Amazon EU and TikTok Shop EU simultaneously? +
Yes — this is one of our core strengths. We manage Amazon EU (Germany, France, Italy, Spain, UK) with full PPC management, and TikTok Shop EU which is growing rapidly in the UK, Germany, and France. Running both channels simultaneously maximizes your market coverage and allows you to test which channel performs best for your category before scaling budget.

Ready to enter Europe?

Let's Build Your
EU Infrastructure

Book a free 45-minute EU Readiness Call. We'll run your unit economics live and tell you exactly what European entry looks like for your product.

Book a Free EU Call →

info@rodup.us · +1 (914) 343-0062 · Response within 24 hours