Rod Tuvaev — CEO RODUP.US
Rod Tuvaev
CEO · RODUP Global Trade

About the Founder

Rod
Tuvaev

CEO & Regulatory Compliance Expert · RODUP Global Trade

With 23+ years in international trade across the U.S., EU, and post-Soviet markets, Rod Tuvaev is one of the most operationally experienced market entry specialists working today — not as a consultant who advises, but as an operator who executes every phase from first import to national retail.

Rod has served as Global Trade Compliance Manager at Tarana Wireless (Silicon Valley), Sanctions Investigator at SMBC Group (one of Japan's largest banks), and founded ROR GROUP — a machinery import operation running €15M annual volume across Germany, Italy, Czech Republic, and Belgium.

Since 2014, he has led RODUP.US and Sanctions Advisor Consulting from Newport Beach, CA — helping European exporters, engineering startups, and consumer brands navigate U.S. and EU market entry with full regulatory compliance. His flagship consumer case — True Sea Moss — reached #1 on Amazon, 460+ Sprouts doors, and 500,000+ customers.

OFAC · BIS · EAR Sanctions Export Control (ECCN) HTS & Customs Classification IMMEX Program (Mexico) Amazon & TikTok Shop Retail Distribution B2B Sales Contract Manufacturing FDA · CE Marking PAEI Member · BIS Certified
Book a Discovery Call → See Case Studies
23+
Years in Trade
#1
Amazon Rankings
460+
Retail Doors
€15M
Annual Trade Volume
2
Continents

Core Competencies

What Rod Brings to the Table

📦
Import & Customs Operations
HS code classification, DDP structuring, customs clearance, 3PL placement. Both U.S. and EU import infrastructure built from scratch.
📋
Regulatory Compliance
FDA, USDA, CE marking, GMP certification, NASC, MoCRA, supplement fact panels, labeling compliance for U.S. and EU markets.
🛒
E-Commerce & Marketplaces
Amazon USA & EU launch and PPC management, TikTok Shop, Shopify DTC, Walmart.com. Proven #1 rankings in competitive categories.
🏪
Retail & Distribution
Retail chain introductions (Sprouts, Whole Foods, REI), distributor network setup, B2B sales team activation, 45/30/30 margin model execution.
🏭
Manufacturing Setup
GMP-certified contract manufacturing, co-packing facility setup, raw material import structuring, production localization in U.S. or EU.
💰
Financial Planning
Unit economics modeling, landed cost analysis, 12-month financial projections, go/no-go decision frameworks for market entry investments.

Professional Background

23 Years of Global Trade Experience

2014
Present
CEO · Newport Beach, CA
RODUP.US + Sanctions Advisor Consulting
U.S. & EU market entry operations for consumer brands and engineering startups. Global trade compliance, sanctions advisory (OFAC, BIS, EAR). Key projects: True Sea Moss (#1 Amazon), Arkon (3D printing construction), ManaMed (medical imports), In-Pipe Robot, Paramatters.
2022
2023
Global Trade Compliance Manager · Milpitas, CA
Tarana Wireless, Inc.
Implemented global Export Controls & Sanctions Compliance Program. ECCN product classification, HTS customs management, IMMEX manufacturing operations in Mexico, export permit acquisition.
2022
2022
Sanctions Compliance Manager, International Payments · Jersey City, NJ
Sumitomo Mitsui Banking Corporation (SMBC)
Sanctions compliance management for international payment flows at one of Japan's largest banking groups. Transaction review, advanced screening tools, and compliance oversight within the Financial Crime Prevention Unit.
2018
2022
Pro Bono Advisor · Silicon Valley & Global
Go Global World Community
Trade compliance and market entry advisory for Silicon Valley-based startups, technology entrepreneurs, and venture capital investors expanding internationally. U.S. export control implementation and market entry infrastructure for high-growth companies.
2006
2017
CEO & Founder · CIS / Düsseldorf
ROR GROUP
Import of industrial machinery and equipment. Strategic partnerships with leading European manufacturers. Annual operational volume: €15 million. Operations across Germany, Italy, Czech Republic, and Belgium.
2001
2006
Deputy Director · Eastern Europe
Ferryman Express LTD
Established forwarding and customs services across Eastern Europe. Import of agricultural and industrial equipment from EU and U.S. EU Global Trade Compliance standards implementation across international supply chains.
🏛️
BIS Certificate
Export Administration Regulations, EAR policies and licensing procedures
🎓
ACAMS CGSS
Global Sanctions Specialist Certification — in progress
🤝
PAEI Member
Professional Association of Exporters and Importers, Los Angeles, CA

Our Presence

Two Offices. Two Markets.

Physically present in both the U.S. and Europe — so we understand your market from the inside, not from a distance.

🇺🇸

North America

Newport Beach, California

📍
Pine Valley Ln.
Newport Beach, California, United States
✉️
info@rodup.us
📞
+1 (914) 343-0062
💬 WhatsApp Us
🇫🇷

Europe

Nice, France

📍
Nice, Côte d'Azur
France
✉️
info@rodup.us
🌍
Serving all EU markets
from French Riviera headquarters
💬 WhatsApp Us
🌎

Latin America

Santiago, Chile

👤
Taras Nechiporenko
Regional Executive for South America
✉️
tradechile.rf@gmail.com
📞
+56 963 014 964
💬 WhatsApp — South America

Get In Touch

Start a Conversation

Book a Free 45-Min Readiness Call

Tell us about your product and your market goal. We'll run your unit economics live and give you a clear picture of what entry looks like — no pitch, just your numbers.

✉️
📞
Phone & WhatsApp
+1 (914) 343-0062
🇺🇸
USA Office
Newport Beach, California, United States
🇫🇷
EU Office
Nice, Côte d'Azur, France

We respond within 24 hours